Why did AAPL move on Jul 13, 2026?

Apple's stock rose as the company benefited from a broader market rotation, with traders piling into the stock as a defensive haven amid a wider selloff in artificial intelligence equities [2]. The upward momentum was further supported by positive analyst action, as a prominent analyst hiked their price target on Apple to $365 [3]. Additionally, institutional support provided a tailwind, with Aegon UK disclosing in a 13F filing that it had boosted its position in the tech giant [4].